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As seen in NEWSDAY, by LaurenTerrazzano

"He knows the importance of looking good"

He has styled the hair of Madonna, Brooke Shields and
tennis star Monica Seles, as well as a long list of New York City's society
crowd. But celebrity hair "designer" Rodolfo Valentin's favorite client of all -
his first one - was his beloved mother, Sofia. Diagnosed at age 43 with breast
cancer, she dealt bravely with the loss of her breast from a mastectomy, he
said.

But it was the loss of her hair, from chemotherapy, that she couldn't deal
with. "She would say to me, 'My mutilation is not my breast. It's my hair,'" said Valentin.              
"It's the mirror that tells me every morning I have cancer."

So this hairdresser to the stars, on both Madison Avenue and at his
$5-million spa in Cedarhurst, fashioned a wig - what he prefers to call a "hair
cranial prosthesis" - out of platinum, Marilyn Monroe-like human hair for his
mother. She wore it until her death two years later.

That sparked a nonprofit foundation he founded in 2002 that provides such
services for women who have lost their hair to cancer. He designs the special
prostheses - he said they differ from regular wigs in that they are customized
to the size and shape of the head's silhouette and use natural fibers to allow
the head to breathe - and has them specially made in Europe. The pieces adhere
through double-sided tape or through a "vacuum system" in which the material
creates its own adhesive.

For his paying customers, the service is pricey at $4,000. But for women
who can't afford it and can provide proof of need, he'll do it for free through
his foundation.

Hair loss can be an emotionally devastating experience during cancer
treatment, because it's such a visible sign of the illness.
I hated my wig after I lost my long brown hair, first in strands, then in
clumps during my chemotherapy regimen. The wig I purchased was hot, itchy and
felt like a fur hat. It took all of five minutes to buy, of course, because I
couldn't stand being in the wig store any longer than I had to. I just didn't
feel like me.

"He really makes women maintain their sense of pride when they're going
through a horrible time in their life," said Lauren Brendler of North Woodmere,
whose mother, Judy, was a client of Valentin's before her death from lung
cancer two years ago. "She was striking, and he helped maintain her dignity."
Brendler has since donated the blond hairpieces back to Valentin to help other
patients.

There are a number of groups that provide assistance with buying a wig or
finding a hair alternative, such as turbans or hats with hair extensions.
The American Cancer Society's "Look Good ... Feel Better" program helps
women - and men, who are often forgotten - find the right solution. And many
people don't know that a wig's cost - which can start at hundreds of dollars
and, like Valentin's, range up to the thousands - can be covered by most
insurance companies if your doctor prescribes a "cranial prosthesis." Also, for
cases of financial need, the American Cancer Society or Cancer Care may be
able to offer assistance to those who are eligible.

When shopping for a wig, experts suggest, take a friend or family member to
lessen the trauma of the experience. Experts also suggest choosing a shade
slightly lighter than your natural color for a face-brightening effect.

Real hair is an option, but synthetic hair is widely used because it is
easier to maintain and holds its set longer.

And for those who want to donate their own hair for hairpieces for
children, a nonprofit organization called Locks of Love can direct people to
salons in their area that participate in the program. The minimum requirement
is 10 inches of hair to donate.

For stylists like Valentin, making people with cancer feel more confident
is something he said he was meant to do. "I made a promise to my mother, and I
have kept that promise," he said.

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